Ethnicity Clip Analysis

By: Nathan on 12:04

At the very start of the clip we are presented with an establishing shot featuring a white male on a lounger and a black male in a suit serving him. This is the stereotypical role of a black male, this not only links to the stereotype but also links in with some historical values as well. This shot is accompanied by the sound of water and gentle music giving the impression that the setting is in a spa or pool area, this helps to set the scene for the viewer.

Then in a long shot panning across the pool area wit the black male we as viewers get to see the pool area for the first time, there are columns and the water is high-up in the pool giving the place a luxurious atmosphere. 
The pool's natural blue lighting is then enhanced by the editing this represents a hygienic and clean feel to the atmosphere. 
The next part of the scene is crucial as it backs up the black males stereotypical role. He is seen to be walking quite fast, this represents that the guests, who largely see him as inferior to them, expect him to do the tasks really quickly.

Subsequently an over the shoulder shot follows the now full length conversation of the black assistant and a young guest that is also seen to be of black origin. The younger man is wearing swimming shorts which largely represent the colours of the Jamaican flag, also making ethnicity clear. This guest then proceeds to use stereotypical (for his ethnic group) language including words such as "Bro" and "Ganja". The older male character appears to be hugely uncomfortable in the scenario as his body language is tense and he is giving short if any answers. 
This is a perfect case of the male wanting to satisfy both the friend and his employers needs.

We then proceed to see to cleaner type ladies, they appear to be of eastern European origin. This is an example of the drama using a very common stereotype that eastern Europeans will do little jobs that pay little money purely because they cant afford no to.

Once the women have entered the oriental looking male customers room they decide to accept his bribe to perform a strip show, agin this backs up the image that they will do anything for money. 
Once the man starts the sexual upbeat music and the two women start to strip we are shown close-ips of his face where we can clearly see his mouth slightly open as to suggest that he is attracted to the women. Furthermore this links to the idea of the male gaze as he is using the women for there sexual (object) appeal alone. 
Another aspect to this scene and the representation of ethnicity in this clip is that he is from Japan/China this is using the stereotype that Chinese/Japanese people are intelligent and have a lot of money. This is further backed up by the fact she says he is a regular meaning that he has either a lot of money or a brilliant job, both of which go together. This all goes to represent his superiority over the two women.
The music then picks up pace,one of the two women is very uncomfortable by now in the situation. The music could represent the pace of her thoughts, body and heart.

Subsequently a mid shot featuring two white males along with people of mixed ethnicities in the background is shown, the people in the background are blurred out, which could have been done to represent the fact that the white people are more :important" than them and have control over the situation.

In one of the last shots we see that an Italian and British chef are arguing, the British chef is seen to be quite chubby, calm and relatively passive. On the other hand the Italian chef is seen to be passionate, thin and agressive, both of these chefs are the stereotypical people from both of their nationalities.

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Class and Status Clip Analysis

By: Nathan on 11:26

The first shot we see is a mid shot of the main character, this allows the audience to make a first impression of him. It allows the audience to see his clothes (scruffy, pyjama type clothes) which is stereotypically middle to lower class, the audience then see the character more closely. Here we can see he has oily hair, which suggests that he doesn't wash very often. This is a trait of some lower class people.

The next shot is an over the shoulder shot which enables the audience to see the other characters in the clip, this allows them to build an idea of them (in this case lower class individuals). It also allows the audience to see them through his (the main character) point of view. In this scenario their body language and facial expressions in response to what he is saying, gives the effect that they are disgusted. Another observation for mise-en-scene is that there are lots of empty alcoholic drink bottles and cans and other such items scattered around the windows and part of the house as a whole, this gives us the idea that the character is an alcoholic type person. This is backed up later on when his voice is typical of a stereotypical alcoholic.

On further analysis of this scene the audience can gather that their home is low quality, this view is gathered by the fact that the walls are un-painted and thus you are able to directly see the breeze blocks. This could represent the fact that they have not been able to decorate, this could be due to lack of funds, if so then this would back up the idea that these are lower class people. If you put this together we can see that the producers have used the stereotype that lower class people are heavy drinkers, careless and can't afford comforts in their homes that their more wealthy counterparts may have.

A close up shot is used on the main character as his mood changes; it zooms in and slightly back out various times sharply as if to represent a sudden change in the atmosphere as he becomes aggravated by the other character. This gives off the idea that lower class people are easily wound up, and that they can snap quickly when aggravated.

The sound in the background at this point is very different to the overall atmosphere of the scene; it sounds oriental which could be seen as relaxing and this can be seen by the audience as a contrast to previous parts of the scenes. It could also represent that the main character is intoxicated and thus why there is some calming and relaxing music. 

There is a lot of profanities used throughout this first scene by most characters which is stereotypical of lower class people as it is widely regarded that they have a lack of good education and haven't learnt formal and proper ways of speaking.

The editing for the clip is mainly down to the use of a bright filter that gives the scene a wintery cold feel, when they go outside this is carried on. Only we can see that the location is a council house, a place where lower class individuals stereotypically live

At the end of the video we see that the atmosphere between the family has picked up and is now quite a happy effect, there is some more upbeat music which helps to portray this effect. The main character is then embarrassed by the fact that the caravan only sold for very little. This is soon overcome by the family as they laugh it off, this is stereotypical of lower class families as they need to be able to overcome problems more easily as they face them more often.

Near to the end of the clip we see a young girl with a baby, this could be to represent that lower class people can sometimes make bad choices and end up paying the consequences.

Finally we see an establishing shot of the area, this reenforces what I said earlier about the council estate. 

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Class and Status in TV Drama

By: Nathan on 10:21

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Ethnicity in TV Drama

By: Nathan on 05:52

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Secret Diary of a Call Girl - representation of disability

By: Nathan on 11:51

• The characters featured in this clip are represented in a wide variety of ways. the first of these involves the female character who is known in the video as the "call girl". She is not represented to match a stereotypical image of what people perceive a call girl to look and act like. Instead she is wearing formal clothing and thus doesn't look over glamourized ( a common stereotype for a call girl). She doesn't have much makeup and her hair is fairly normal, both of which contribute to the fact that she just looks like a fairly normal woman of her age bracket. she is represented in the video as caring and tries her best to make the disabled male feel at home. As a viewer we get the impression that she isn't very used to doing this and therefore struggles at times, often stuttering. This could be because she doesn't want to and is in fact scared that she may offend the disabled male. This represents the common stereotype that more able people feel awkward when making conversation with a disabled person due to the fact they might offend them. It is represented in the video that she perceives the disabled male as being non-sexual, this links to one of Paul Hunts 10 stereotype areas (non-sexual).

• In contrast to the female character the disabled boy is represented in a way that the audience are supposed to feel sorry for him, this makes the audience pity him which is also one of Paul Hunts 10 areas of disability stereotypes (pitiable or pathetic), as an audience we are forced y the situation to do this as he is portrayed to be weak as he cant carry out simple everyday tasks. He is also represented as reliant on his dad to take him and help him about his life, it is portrayed that this is not very appealing to him as it denies him a certain level of freedom. Another fact is that in most of the camera shots he is shown as shorter than the other characters which represents his vulnerability and less able state. as far as mise-en-scene goes he is simply wearing a T-shirt, this is typical for boys of his age and is arguabley a way in which he tries to fit in and be the same.

• The dad is represented in the clip as having the best intention for his son and being caring to wards him. Visually he is portrayed as being strong we can see this due to the relative ease with which he lifts his son. as with the other two characters, he is represented as feeling awkward in the situation and to a certain extent he is nervous as well. Overall he is represented as masculine and strong, this is essentially a stereotypical male. To back this up we see the clothes he is wearing link to a decorator or some other type of labour intensive job that stereotypically women cant or don't do.

The sound for this video Is mainly a combination of the noises in the car and the music and talking in the room. The first of which is the talking which is diagenic sound, the second is in the car when the dad keeps playing with the electric window, this sound represents that he is nervous and fidgety due to the fact that he has had to leave his son.

For the mise-en-scene part of the analysis, there are various aspects to look at. These include, the colour of the flat is mainly pink, this represents that the disabled male is less masculine due to his disability. Furthermore the flat includes some luxurious features for example the bed has some elegant and posh looking bed clothes, this could represent the fact that that the woman is an item that can be used and that is desirable to men, this is an aspect of the male gaze. Also an element to mise-en-scene is the fact that the lighting has a warm tone which represents warmth and comfort which is a desirable aspect to the "users" of a "call girl".

The editing aspect to the video includes long scenes when the "call girl" and the disabled boy are in shot, thus representing that they are comfortable together and that some of the awkwardness has gone away. The scenes with the dad in the car however, a jump cuts primarily, emphasizing the fact that he is probably anxious as he doesn't like leaving his son.
In the video there are a variety of different camera shots, the first of which is a long shot which allows the viewer to see the disabled male and the back of the female, this gives an accurate view of what the female is wearing, the camera then pans up and reveals the farther, this portrays the de-similarity between the farther and the son. There is then an establishing shot which gives viewers a sense of space and allows them to accurately guess the future of the situation as the representations via aspects in the room sink in. One of the next shots is of the male in his wheelchair, this is a mid shot and only includes the male and the other character's legs this represents the fact that he can only see one thing and that also he is lower that the other characters, this links well with the class and status is clearly portrayed to have a lower status in society than the other characters due to his disability. When filming the farther (the same is true with the female) the camera generally moves around and pans more, whereas when the disabled male is the centre of the shot they generally only use a few different angles and they are all mid shots, this could represent the fact that due to his disability he can't just get up and walk as the other characters can. This is one way in which the element of pity is instilled into the audience as he cant doe the everyday tasks the other characters take for granted i.e. walk.

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The Inbetweeners - disability in media

By: Nathan on 03:02

Why is the clip funny?
The clip may be interpreted as funny, as according to Paul Hunt the misfortune (disability of others) can provide pleasure to the more able. This means that non-disabled people find pleasure in laughing at disabled people and have done since Greece. Another way in which the clip may be considered funny is that it the situation is awkward meaning that some may not even consider the reaction of the girl funny but the reaction of the more able male as more funny. The disabled girl just plays a part in this, as she justifies his reaction.
How is the dissbled girl being represented?
The disabled girl is being represented in a humorous sense, she is also represented as child like and pathetic.
Are we supposed to laugh at the disabled person?
No, we aren't. We are supposed to laugh at the whole situation and not individual aspects. The woman only plays a part in the whole situation and isn't the entire joke.
Are they the "butt" of the joke?
I personally would not consider them to be the "butt" of the joke and instead just a part of it, the "butt" of the joke would be considered by me and many others to be the able male and the situation he gets into. The disabled female only plays a part in the overall context of the joke.
How do you think disabled people respond to this?
I think that many disabled people will understand that the joke is not targeted against disabled people and will therefore "get it". Some disabled people however, as with any situation won't. These are usually newly disabled people that are not yet comfortable with their condition and thus may find the joke offensive and respond aggressively. 
Are we as a society cultivated to think that we should pitty the disabled?
Up until very recently, yes we were but nowadays we are very much told that they are equal and should be treated with the same respect and in the same fashion as you would treat a physically able person. An example of this is how it is no longer classed as acceptable to neal down when talking to a person in a wheelchair as it makes them feel inferior. 

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Why Did Dredd Flop At The Box Office?

By: Nathan on 11:26

 

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Representation of Status - Coronation Street

By: Nathan on 04:42

Video (Coronation Street - Tina's murder)

Written Analysis (Power Point Document)

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Common stereotypes

By: Nathan on 02:32

REPRESENTATIONS – COMMON STEREOTYPES

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Moving Image glossary

By: Nathan on 11:36

 
Also worthwhile to look at is the Grammar of Film website
 

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Institutions and Audiences - The 7 Key Concept Areas Listed and Explained

By: Nathan on 10:56

 

Section B: Institutions and Audiences

Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with:

• The issues raised by media ownership in contemporary media practice.
• The importance of cross media convergence and synergy in production, distribution and marketing.
• The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange.
• The significance of proliferation in hardware and content for institutions and audiences.
• The importance of technological convergence for institutions and audiences.
• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions.
• The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

This unit should be approached through contemporary examples in the form of case studies based upon one of the specified media areas.  See explanations below.

 

Section B: Institutions and Audiences.

The Exam Board will select one concept to devise a question for the exam. The concepts are explained below:

 

• The issues raised by media ownership in contemporary (current) media practice: The depth and range of ownership across a range of media and the consequences of this ownership for audiences in terms of the genres and budgets for films. How for instance, can Channel4's Film4 survive in the British market place against the high concept, big-budget films made by Newcorp's FOX, Warner Bros, Disney, Universal, etc.? What kinds of niche audiences are left for Film4 to attract? Are mass audiences out of reach given the genres of films Film4 have the budgets to make? How successful have they been in reaching mass audiences with their films? How healthy is it that just a few mega media groups can own such a range of media and can decide what the public may see, and, perhaps, shape audience's tastes?
• The importance of cross media convergence and synergy in production, distribution and marketing: Digital technology is enabling various media to converge in hubs, platforms and devices. For instance, mobiles phones do a lot more than act as hand held telephones: you can download and watch films and TV programmes, use them as alarm clocks, watches, play music on them, take photos and short films, text, go online, use GPS functions, a range of apps, and a whole lot more. TVs, Playstations, X-Boxes, iPads, Notebooks, MacBooks, etc. are also examples of hubs which in which a variety of media technologies can converge for convenience for users. Media convergence is having an enormous impact on the film industry because of the ways in which institutions can produce and market for audiences/users on a widening range of platforms, capable of receiving their films.
  

  

   

  Synergies can come out of an organisation's size; smaller media organisations such as Channel4 can-cross promote their films, etc. but the scale of cross-media promotion is nowhere near as great as that which can be gained by massive media organisations. Film4 is therefore unable to promote their lower budget films on a level playing field.
  

 

• The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange: The audience's ability to interact with films by, for instance, using digital technology to put extracts on You Tube and overlay new sound tracks on them, etc. and make answering videos has been greatly enhanced by Web 2.0; Film studios can make films using CGI, greenscreen and other special effects that were impossible to make only a few years ago. The ways of filming and editing films have changed, too, with the introduction of digital film and film cameras, editing software, laptops, digital projectors, etc. Distributors market films using the latest software for designing high-concept film posters and trailers. They can use phone apps., online marketing, Face Book, etc. File-sharing and piracy are growing issues because the software exists to take the protective encryption of DVDs, etc and WEB 2.0 enables people to make and share copies of films easily. One way in which film companies are trying to get around this is by releasing films soon after theatrical release by selling them on video-on-demand, premium TV channels and downloads. US and UK cinemas chains are not happy about this, especially after all the investment some have made on digital equipment, projectors, etc. which unfortunately quickly goes very quickly out of date!

• The significance of proliferation in hardware and content for institutions and audiences: This means the increase of something: i.e. digital cameras, software, CGI, 3D films, film genres, etc. which are part of current trends; how significant is this for See Saw Films or Film4? Or are they still able to be successful without it by making films with genres that do not need the latest breakthroughs in digital technology? Research the film company's use of cameras, special effects, software, posters, digital distribution of films, etc.
• The importance of technological convergence for institutions and audiences: This is a WEB 2.0 issue and how technology is coming together in hubs like laptops is one of the features of our age; the mobile phone in your pocket is a great example of technological convergence: it can do so much more than a simple phone call; think how this is affecting film making at the production, marketing and exhibition stages? The Internet is acting as a hub for many aspects of film: you will find film posters, You Tube videos on films, interviews, trailers, official film and blog websites, etc. on it.  Audiences can also remake their own films by creating extracts and running new scores over them and then posting them on You Tube. This often leads to answering videos, never mind the comments, etc. that people make  on such sites. The internet, film and videos games seems to be converging in so many ways. People can watch films in a range of ways, using an astonishing range of hardware and software. They can also find audiences of their own. This amounts to free publicity for film institutions for their films and "A Long Tail" sales into the future through endless exchange.
• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions: "Slumdog Millionaire" was originally aimed at Asian audiences living in various parts of the UK and also at Danny Boyle fans. The film's unexpected success at film festivals and being nominated for the Oscars led to another theatrical release and a crossover from the "indy" art-house into the mainstream. British film makers often make social realism films and aim them at local and regional audiences whereas this would never be enough for the major media players who tend to make high budget, high concept films. They have boutique offshoots who make and often distribute lower budget films, aimed at more high brow audiences. Disney's Mirimax and Fox's Fox Searchlight are examples of such boutique, art-house film distribution.
• The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour: How you consume films whether it is as a social activity after visiting a shopping centre or on an MP4 player or Playstation, is what is at issue here. Visit Pearl and Dean to see how multiplex cinemas are adapting the experience of cinema-going to gain audiences. In an age of falling DVD sales, home cinema and an increase in downloading for both music and film audiences are changing in how they want to consume film. Identify trends and consider where the audience trends are going in the near future.

This unit should be approached through contemporary (up-to-date) examples in the form of case studies based upon one of the specified media areas. Our students are studying the British Film industry with See-Saw Films and Bedlam Productions' The King's Speech or Film4's Slumdog Millionaire; for comparative purposes they are also preparing a case study of US film production/distributor with an example film.

 

 

 

 

 

 

 

 



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Representation Of Argument - Corronation Street

By: Nathan on 11:46

 

 

Video (Coronation Street - Tina's murder)

 

 

 

Written Analysis (Power Point Document)

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Representation In The Media - 100 Words

By: Nathan on 05:24

 

All Media texts are re-representations of reality, they have been intentionally made by producers for a specific purpose and audience. When studying the different aspects of media it is vital to remember that regardless of budget and quality it is somebody’s concept of existence codified into a series of signs and symbols that can be read by an audience. Without media our view of the world would be limited, media is what helps us develop opinions and develop an understanding of reality, we need artificial texts to mediate our view of the world. Therefore representation is a fluid, two-way process.

For more information click here

 

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Self Representation

By: Nathan on 05:07

Self Representation

Some examples of public figures I would compare myself to would be: Jonathan Ive (Head of industrial design at apple), 

• Jonathan Ive: I would compare the way I dress to Jonathan Ive as he generally wears plain t-shits in simple colours, I also dress in this way. I also share his passion for design and simplicity. 
• Jeremy Clarkson: I would compare certain elements of my personality to Jeremy Clarkson's, I would also compare some of my interests to his as well, we shares an interest in cars. I would also compare my sense of humor with him, I do not agree with some of his views though, I also admire his attitude towards what people think of him (He doesn't care)
• Torsten Müller-Ötvös: I would compare myself to him because we share a passion for excellence and precision. He also has an interest in cars.
• Ferdinand Piëch: I would compare myself to Ferdinand because he was also as I am hugely interested in cars and business, He  also had a passion for precision and excellence. In the car industry Piëch is one of the most important people, he was the man behind cars such as the Bugatti Veyron and Volkswagen Phaeton. Both very important cars in their own right.

To conclude I generally compare myself to a range of different people most of which share either my passion for design or cars.

I don't consciously 'Model' anyone I would say that it is more of a coincidence than the fact I have 'copied' these people. I personally don't believe that anyone copies anyone I simply believe that they get inspiration from these people.

According to the UK Tribes website I am associated to the "Get Paid Crew" in some ways I would agree with this as I am passionate about business, hence why I chose two successful car company bosses who run or ran the businesses at their peak time. I would however like to add that I don't like DIY and according to the UK Tribes website that is related. 

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7 areas of representation and 4 areas of textual analysis

By: Nathan on 04:44

7 areas of representation and 4 areas of textual analysis

7 areas of representation

• Gender
• Ethnicity
•  Age
• Class and status
• Sexuality
• Regional identity
• Physical ability/disability

4 areas of textual analysis

Camera shots, angle, movement, composition

• Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide show, two-shot, aerial shot, point of view shot, over the should shot, and variations of these.

• Angle: high angle, low angle, canted angle.

• Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.

• Composition: framing, rule of thirds, depth of field - deep and shallow focus, focus pulls.

Editing

Includes transition of image and sound - continuity and non-continuity systems.

• Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.

• Other transitions: dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.

Sound

• Soundtrack: score, incidental music, themes and stings, ambient sound. Diegetic and non-diegetic sound, synchronous/asynchronous sound, sound effects, sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.

Mise-en-Scène

• Production design: location, studio, set design, costume and makeup, properties.

• Lighting: colour design

This is an extract from:

http://ghostasmedia.blogspot.co.uk/

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Film Production

By: Nathan on 03:56

Film Production

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5x5

By: Nathan on 01:05

Favourite Media items

Films

• Rush: I love this film because I believe that it perfectly shows off what James Hunt and Niki Lauda were experiencing; it allows the viewer to really put it into perspective. I love some of the Filming techniques used
  
• Sky fall: I think this film adds a more personal dimension to the James Bond series of films.
  
• Italian Job: The major reason I like this film is the car chase, I think the car chase in this film is possibly the best car chase ever in a film.
  
• The Help: I personally believe that this film is one of the most moving and emotional films ever made, it really brings home the wider effect of racist America.
  
• Transporter 2: This film has some really good acting and action scenes; it also has some really good car chases.
  

Adverts

• MG Motor UK MG3 Advert: I think that this advert really emphasizes the personalisation features of this car, it also uses a huge range of bright colours, which attract attention to the car. It also gives the MG Motor UK brand a new more youthful image.
• MG Motor UK MG6 Advert: This Advert portrays the MG6 as a sporting gran tourer image; it justifies the rest of the sporting marketing. And gives the car an upmarket feel.
• Apple iPhone Advert: I think this advert shows the iPhone as a family building tool more than a phone, I think it also shows how good the product is if it doesn’t need to focus on the key qualities of the product.
• Audi Key ring Advert: This advert attempts to tell viewers that an Audi car can be Good Handling, safe and many other things, it points out that its competitors are only really good at one thing at a time and not all of them.
• Samsung ice bucket challenge advert: This advert is a great advert due to the fact it cashes in on a current internet trend and also shows of the fact that while its waterproof its main competitors aren’t, this is shown when the S-Voice nominates the Apple iPhone 5s, Nokia lumia 930 and HTC One M8.

Video Games

• GTA V: I think that this game is good because it allows the player to free roam around a large map, this means that pretty much all players tastes are satisfied.
  
• Forza: I like the Forza Motorsport series because the graphics are always one of if not the best in the market.
  
• Driver San Francisco: I like this game for the same reason as GTA V, although you are more limited in what you can do.
  
• Call Of Duty: I don’t personally play this game but I admire the way in which it sucks in the player and makes them want to play more, this means that whenever a new version is released the players buy it by default.
  
• Test Drive Unlimited:  Again this is a car-based game that allows the player to free roam the map.
  

TV Shows

• Top Gear: This show is one of the most widely viewed shows in the world and generates one of the biggest revenues due to franchised products.
  
• Netflix Exclusive Shows: Although not one show in particular, the marketing behind these shows is brilliant and thus encourages people to purchase a Netflix subscription.
  
• James Mays cars of the people: I liked this mini-series due to the fact the explanation was so good, it also tied in history with the cars.
  
• Sherlock Holmes: This show was very good, it captures the viewers well and makes them want more, it also generates a lot of hype due to the fact that they only release 3 episodes at a time.
  
• Elementary: This show is a version of Sherlock Holmes, it is good because it captures the audience when the other Sherlock Holmes isn't on.
  

Print adverts

• Audi magazine ads: These attract the potential customers attention by having a big image and not much text.
  
• Jaguar ads: These attract potential customers by displaying a large picture of the car and then explaining the qualities of it below.
  
• Apple adverts: Retailers usually display these in magazines on Apples behalf, they are usually simple but include attractive offers and prices and customers are attracted by them.
  
• MG Motor UK MG3: This advert uses the same colour scheme as the TV advert so therefore accents continuity, it attracts potential customers with the bright colours and low price.
  

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